Before members of the public spoke, Councilman Haines voiced his strong opposition and had a spat with Mayor John Engen.
"This has got to be one of the dumbest things I've seen us do in a long time," said Haines, who noted most media outlets are corporately owned.
Mayor Engen disagreed: "I'll suggest this is probably one of the smartest things you all have done in a long time."
Citizen John Tesdal was also against the measure:
John Tesdal, though, said the "feel-good activism" has no place in Missoula. He feared it would hurt local business that are corporations, such as the Good Food Store, Portico Real Estate and the Kettlehouse Brewing Co., one of his favorites.
"The proposed referendum in my opinion is really anti-business," Tesdal said